Your K-Beauty routine

Your routine, step by step.

The 5-step routine guides what belongs on the shelf. Start here to understand each step, then ask about the catalog when it opens.

The 5-Step Routine

Morning and evening — the foundation of Korean skincare.

  1. Step 1

    Cleanser

    Remove impurities without stripping moisture. Oil-based for evening (double cleanse), water-based for morning.

  2. Step 2

    Toner

    Balance pH and prep skin to absorb the next layers. Pat in with hands — no cotton pads needed.

  3. Step 3

    Serum

    Target specific concerns — hydration, brightening, or anti-aging. The highest concentration of active ingredients in your routine.

  4. Step 4

    Moisturizer

    Lock in hydration and create a protective barrier. Gel for oily skin, cream for dry. Layer weight matters.

  5. Step 5

    SPF

    Non-negotiable every morning. Korean SPFs are known for lightweight, cosmetically elegant formulations that layer under makeup.

Ask for the catalog opening update.

Use the contact form to tell us which routine step you are shopping for and we'll follow up when the first shelf opens.

Request the opening update